Co-founded by two brothers, Bill and Ed Ovenden, Australian ecommerce brand, The Lad Collective launched in 2020 with a range of luxury-grade sheets. I developed the logo and brand guidelines for the ecommerce brand including: a scalable logo system, font selection, colour palette and visual direction for web, social media and branded apparel. Since brand launch, I’ve also assisted the Lad Collective Team with product positioning, messaging, and packaging design.

In my spare time I love playing with my Wacom and drawing in Photoshop and Illustrator. Here's a selection of my illustration work - aimed mostly at the the childrens' and education markets.

Design and layout for 2021 Annual Research Report. The 122-page document was prepared for both digital and print distribution.

As Marketing Coordinator/Graphic Designer at Hyne Timber I was responsible for managing corporate branding, product branding, design and layout of print and digital advertising, product packaging, fleet signage, and also assisted with events and tradeshow marketing.

Mother London created the amazing concept for the launch of the HTC One series. They staged the world's first free-fall fashion shoot on a mobile phone in the middle of the Arizona Desert.

The TV campaign was supported by a range of digital, social and retail advertising, which was rolled out all around the globe in several different languages. 

I assisted with the roll-out and localisation of digital, social and press ads that supported the main campaign.

Lipton has inspired tea drinkers since 1890, they were looking to bring their new range of ice teas to the market - competing in the softdrink market as a healthy alternative. While at Profero I assisted with mockup for the global website, which required localisation for over 35 different countries. Product mockups needed to be created for each different market, across the 12 different product lines and involved image manipulation, colour correcting, masking and fine-tuning photo collages with adjustment layers.

A brand launch for underwear label - Neverseam. I developed the brand strategy and visual identity for the ecommerce brand, including: logo design, packaging design, landing page build (webflow) and social media assets.

M&S had £10K to spend. That’s 1,000,000 pennies: one for each of their lovely Facebook fans. 

So at Profero we created a beautiful, large-scale thank you message from the million pennies and then asked fans to vote for the charity they’d like the pennies donated to. 

The design guidelines encapsulate the aesthetic character of TRESemmé and give direction on how to create new online content in accordance with the brand's vision. The guidelines cover every aspect of the current TRESemmé website and banner advertising for any launch activity.

While working at TeachStarter I developed the artwork for an early years education app. The concept was a side-scrolling game with a  fun Australian turtle character who swam around the reef solving word puzzles. Creative freedom was given to me to design, illustrate and animate the characters and their environment. 

These large-format direct mail pieces for BoysTown Lottery go out to over 2 million people in Australia and New Zealand. Work on these projects included photo retouching, layout and prepping files for print. Design layout for these large-format pieces is something that can be challenging to keep simple and uncluttered, fitting a range of images, text and forms on a single page.

Hyne Timber wanted to take an active approach to knowledge sharing within the broader construction industry, while staying a front-runner in a highly competitive and volatile market.

In collaboration with Hyne’s engineering and product development teams and an external advertising agency, I created educational programs (events and live training sessions, presentation content, video content and examination materials) for the T3 Green Plus product and the GLT product range.

The initial in-person training events were booked out in Brisbane and Sunshine Coast. Content from the presentations was re-used across blog posts and press articles and at trade shows to build interest for future training events. Five years on, the Introduction to Australian GLT program continues to be Hyne Timber’s most successful CPD program.

In my role as Marketing & Communications Coordinator at Connell Wagner I was responsible for the design, writing, proofing and distribution of brochures, annual review magazine, newsletters, award submissions and press releases.

Smirnoff’s #YoursForTheMaking was a £7m Western Europe media campaign designed to empower and inspire consumers to create new nightlife experiences. At Lowe Profero I assisted with the web, social and email assets that supported the TV campaign.

The gift finder is now a must have for every online retailer during the Christmas shopping period. I worked on the web app mockups and digital banner ads for major UK retailer Marks and Spencer, allowing customers to narrow their interests by age, gender and interest type.

Ingenia Lifestyle is a new brand for Ingenia Communities, one of Australia's fastest-growing property development and seniors living companies. While at Ingenia I've been involved with the company-wide branding project, spanning six separate businesses, as well as managing the day-to-day design tasks, including: press ads, brochures, signage and outdoor advertising, trade show and event displays, catalogues and web and email campaigns.