Hyne Timber wanted to take an active approach to knowledge sharing within the broader construction industry, while staying a front-runner in a highly competitive and volatile market.
In collaboration with Hyne’s engineering and product development teams and an external advertising agency, I created educational programs (events and live training sessions, presentation content, video content and examination materials) for the T3 Green Plus product and the GLT product range.
The initial in-person training events were booked out in Brisbane and Sunshine Coast. Content from the presentations was re-used across blog posts and press articles and at trade shows to build interest for future training events. Five years on, the Introduction to Australian GLT program continues to be Hyne Timber’s most successful CPD program.