Co-founded by two brothers, Bill and Ed Ovenden, Australian ecommerce brand, The Lad Collective launched in 2020 with a range of luxury-grade sheets. I developed the logo and brand guidelines for the ecommerce brand including: a scalable logo system, font selection, colour palette and visual direction for web, social media and branded apparel. Since brand launch, I’ve also assisted the Lad Collective Team with product positioning, messaging, and packaging design.